Industry News

Investor Presentations

Most CEO’s and other senior executives feel they are strong communicators, especially in front of their Board of Directors, employees or at day to day meetings. However, making an investor presentation – especially when your organization needs to raise money or communicate a critical message at a difficult time – is a far more daunting task.

Experience shows that investors come to an executive presentation with two objectives in mind. First, they want to be able to judge the credibility of management. No matter how smart a CEO is, or even how good they have been at their job in the past, sophisticated investor audiences come to conduct their own “gut check” of the people running the business. The second reason is that they are also hoping to hear a corporate story they can understand, that excites them and that they can believe in.

Presentation Development:
While widely used programs like PowerPoint have streamlined a company`s ability to create slideshows that support their messages, they have also made it even easier to bury those messages behind too many words, the wrong images and an awkward flow of points and ideas.

Perhaps you want to incorporate expensive animations, broadcast quality video or any other example of the latest technologies. On the other hand, you may lean towards simple text, graphs and images to make your points. Regardless, the first job of your investor presentation is to help tell the story clearly and succinctly. Properly designed, your slideshow must reinforce the presenter`s ability to communicate the Company’s value.

Presentation Training:
Executives standing in front of investors, ready to deliver their presentation, need first to demonstrate their own credibility, leadership strengths and vision. While the PowerPoint presentation itself is key, the CEO’s manner and style of telling the company’s story are often equally important. Similarly, handling investor questions or media inquiries is an art in itself.

Greg Taylor has assisted many senior executives (and broadcast journalists) to hone their presentation and interview skills to ensure their critical messages are most effectively delivered and understood.

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